Generations by Jessie Newburn

Book: The Fourth Turning

• Gen X - Competition for jobs
• Personal survival and of the whole

Micro-broadcasters

• Boomers - mission and purpose
• Obama is a gen exer

Because blogging has an appeal to gen x and they have the titles and responsbilities that require and use these tools, the tools that meet their needs come to prominence

• Digital natives vs. digital immigrants

• Gen X vs. Boomers

• Boomers - one to many media - they grew up with TV - Good structure

• Gen X - internet generation - computer, email
• Millenials - mobile handheld generation - cell phone, sms

Millenials - watched, watching, seen, being special, communicating and conformist, Generation that was driven to school until they were 13, they trust authority and adult created situation. Safety, trust, people are watching and protecting.

• Gen X - tag their informaton, make more valuable
• Millen - don't have a need for tag yet, information is valuable because I'm valuable

This room is like an apple commerical

What do you think the millenial generation is going to do when they need to use tagging tools? Millenials are a dominant generation and they are going to create new systems. The more that they can be peer to peer they become profoundly powerful, Don't tell them to just figure out their system on their own

Media message has to follow a fractal pattern, You need to change your strategy for your brand to get the message of the brand across

Creating a graphic identity by Richard Harrington www.rhedpixel.com

Local DC podcaster alliance

Duotone and tint with the client's colors, then use photographs of varying quality

kuler.adobe.com helps you pick a color pallete

Graphic identity is Colors and Fonts

Will carry into the website and into your show artwork

Even at small sizes in the thumbnails you can still read the title of the show

Adobe video player adobe.com/go/mp

Very easy to change the feed to

Walled gardens vs a more freeform identity

use a projector to put your show title in the background with transparency paper

Use some set elements like computers and stuff

Graphic blurred to look further away to provide depth of field, make it look like a very deep studio.

Carry through the graphic identity to a field segment like a news footer, Flag on your microphone with the show logo, looking the part of a interviewer

Add ghosting to make things look like analog production

Go back and have a consistent experience by updating old content with the new header Is there a similar practice in old media or is this a new media thing

• Camera in the background
• Tall table right at the level of the elbows
• Either wear the same clothing every time or something new
• Always put the web URL up at the end
• Audio podcast say it a few times at the end -- call to action, where do you go to keep the experience going, pick up the book, check out the website.
• Production company end tag -- just to show that the producers may also be the actors.

Don't like youtube because you can't monetize them.

It should at least pay for itself and then it will be for promotion.

Not everybody understands podcasting, some people understand the web better

Podango

• People who are likely to buy are likely to call
• People who want a free answer are likely to use the contact form

Tied together to business cards and other print media

Social groups, media groups, professional interest

May not understand podcasting, but a business card will explain to them

Fonts:

• Girls who wear glasses
• Other sites

Get card, get link to podcast.

Podsafe music, Garage Band, Sony Acid, loop based programs, and free and bought music loops, Photoshop for Video uses loops from Fatboy Slim (Norman Cook)

• Text must be bigger for a portable player
• Stand away 20' from the screen, test test test.
• Read out loud, read twice or read three times.

By being the producers force them to use big fonts on their powerpoint

All presententations made available, that gives them the call to action for the Google presentations

• Can tie together with same font, different capitalization and font weights.
• Doing the audio after the fact you can use audio to add accents to the key points.
• No matter what your budget is you can achieve these things.
• Sometimes you will have to simplify for size.
• Booth function as a set for video podcasting.
• utters.com
• Call to action, call to action

Education 2.0 by Whitney Hoffman

Can gather information on a ton of things about children Figure out if they have ADHD and their educational needs

If you don't have the data you can only access the numbers and averages That doesn't help you make cause and effect connections

Can't replace the nature of the student teacher relationship or school setting and social structure. if you don't get that practice, you won't get it later in life.

• Allow resources to be shared
• Share learning resources, better access
• Meet the needs of varied learners

Stupid and hard means the kids might have a problem, kids need to be asked how the feel about the learning process on a regular basis.

Ask kids you are teaching for a job review.

Teach the kids to use tech tools responsibly so they don't have to learn how to use them responsibly when they get to the workplace. Can teach them "laptops down" and how to use the tools productively and tune out of them when its time to focus one to many.

Teach them that the Internet has a memory, and there are things they need to not share on the internet. As a teacher, consider public and non-public functions. Figure out how big or how small that circle of people need to be.

Team based, outcomes and objectives, rhetoric and debate applied to issues. Tools like collecting business cards and social networking.

Teach rule of thirds for photography, helpful tips, etc.

Not a script to teach, but more of an interaction on helpful life skills.

twitter and new media by Andy Carvin and Jim Long

• twitter.com/acarvin

Every breaking story that they have seen the last n months hes discovered through twitter.

What is it about catostrophic events that galvanize people? Human need to communicate about tragedy.

Key to success is honesty and authenticity, don't do it if you just want another outlet, only if you are willing to reply and have a discussion.

Jim Long is a ham.

New Media Leadership by joel mark witt folkmedia.org

What do you do when you have this stuff.

Leadership: Lets see if we can make a connection between resources that you have, bridges the gap.

Lots of people on the high level, lots of people making videos, nobody bridging the gap.

• Charging forth
• Cutting through
• Taking old traditional organization concerned about the new media issues
• They are nervous, need someone to cut their way through that path

Connecting people together because the more connections we make the more valuable we all are.

Soaking up:

Be a sponge -- absorb as much as possible, squeeze it to get it out

• Twitter
• Blogroll
• Dipping into a stream, constant thoughts

Last scene of American Beauty Constant catalogging, being able to separate the wheat from the chaff The feeling of marking "all read" and feeling that you might lose something

• How do you narrow down the people that are going to add value to you.
• Need to just be aware that you can miss some things.
• If people are not adding value to the perspective of inside your feed
• Take leadership of the media that you're responsible for

Think for your own posts/production: Are you adding noise or signal?

Think for what you read: Is this mostly noise or signal?

How do you take signal and make more signal by connecting things.

• Link things together
• Grow other leaders

New media geeky bubble - how to get free of the bubble ("twitter")

People who are not inside new media still consume media, but they're never going to be twitterers, or SMS.

While we grow we are separating ourselves faster and faster from the mainstream.

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