I am so obsessed with the Dew U contest that today I didn't buy a 12 pack of Mountain Dew Code Red.

That fact should strike fear into the hearts of all their marketing people. You see, I'm so set on this 6-pack refrigerator that they have in their contest for 400 points that I have gone on a Dew U point acquisition quest. All my friends have been mobilized to the cause if they're not already participating in the contest themselves. I actually feel a twinge of disappointment when I get a "Buy one get one free," until I get to the store and exchange it and a dollar for two more caps.

But its worse than that. Any other day I would have simply picked up the $4.50 worth of soda without a second thought. I even I walked into the store thirsty, with a caffeine deficit. But when I realized that Giant had only Code Red in 12 packs (would be 3 points, except that those packages weren't in the contest) and all of the smaller quantities of regular dew were generic white caps, I walked out without any Pepsi products at all to achieve a greater efficiency of converting dollars to points.

Current Dew U point count as of June 7, 2004: 173. No, I can't give or sell you mine. They're already all entered. If you have spares, send them to me for a hearty thanks on this page.

Thanks so much to fellow blogger Simon Chabel.

No Comments | #4213

Unless noted, all content on epistolary.org is © Copyright 1999-2008 to Rob Carlson with all rights reserved. All information is verified when possible, cited as appropriate and applied in the real world at your own risk. Send all feedback to rob@vees.net.